What do people like?
We never buy from a seller we don’t like.
We rarely become close friends with people we genuinely dislike.
We hardly ever hire the job applicant we don’t like.
We certainly don’t promote the unlikable one.
We learn better in the classroom of the teacher we like and who appears to like us. This is true even when that teacher is a strict disciplinarian.
We never vote for the candidate we dislike most. In fact, even when we think the more unlikable one would do a better job, chances are we’ll not even go to the polling place this time.
We all know people we don’t care for. We go out of our way not to socialize with them. We think, “We have nothing in common.”
We all have family members we don’t like, and the only reason we put up with them is just that: They’re family.
We all have colleagues at work with varying degrees of likability. Which ones do we gravitate to at break time?
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