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Tuesday, July 14, 2020

10 WhatsApp Statistics Every Marketer Should Know in 2020

10 WhatsApp Statistics Every Marketer Should Know in 2020

What is WhatsApp?

Before diving into our juicy WhatsApp statistics, we’ll first touch on some basics and answer the question: What is WhatsApp?

WhatsApp is a mobile messaging application founded in 2009 by Brian Acton and Jan Koum. Their aim was to provide users with an alternative to traditional text messaging, SMS. As we’ll see in these WhatsApp statistics, it’s safe to say that they have been able to achieve that and much more. (And yes, the name is a play on the phrase, “what’s up”.)

In 2014, WhatsApp was acquired by Facebook for $19 billion and is one of the most popular apps in the world today.

Now that we’ve set the stage, let’s get straight to the ten WhatsApp statistics you should know in 2020!

1. Number of WhatsApp Users

Number of WhatsApp Users

2. WhatsApp’s Popularity as a Mobile Messenger App

WhatsApp’s Popularity as a Mobile Messenger App

3. WhatsApp App Downloads

WhatsApp App Downloads

4. WhatsApp Statistics on Availability

WhatsApp is currently available in over 180 countries

5. WhatsApp Usage by Country

WhatsApp Usage by Country

6. Messages Sent via WhatsApp Daily

65 billion messages are currently being sent daily via WhatsApp

7. WhatsApp Usage in the United States

WhatsApp Usage in the United States

8. WhatsApp Users’ Age

WhatsApp Users’ Age

9. WhatsApp Business Statistics

5 million businesses using WhatsApp Business

10. WhatsApp Status Usage

WhatsApp Status Usage


There you have it! These ten WhatsApp facts should provide you with the information you need to know to get started with any mobile ad campaigns you’re thinking of launching. 

From understanding WhatsApp’s usage by country and WhatsApp users’ age demographics to other WhatsApp facts like the number of downloads and messages sent, you are now equipped to get cracking with incorporating WhatsApp into your business strategy, be it for marketing or customer service purposes!


Summary: WhatsApp Statistics

Here’s a summary of the WhatsApp statistics you need to know in 2020:

  1. There are 2 billion WhatsApp users around the globe.
  2. 1.6 billion WhatsApp users access the app on a monthly basis.
  3. WhatsApp was downloaded 96 million times in February 2020.
  4. WhatsApp is available in more than 180 countries and 60 different languages.
  5. With 340 million users, India is WhatsApp’s biggest market.
  6. More than 65 billion messages are sent via WhatsApp every day.
  7. 53 percent of WhatsApp users in the US use the app at least once a day.
  8. One in every five US adults use WhatsApp.
  9. There are more than five million businesses using WhatsApp Business.
  10. Half a billion WhatsApp accounts use the WhatsApp Status feature every day.

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