10 WhatsApp Statistics Every Marketer Should Know in 2020
What is WhatsApp?
Before diving into our juicy WhatsApp statistics, we’ll first touch on some basics and answer the question: What is WhatsApp?
WhatsApp is a mobile messaging application founded in 2009 by Brian Acton and Jan Koum. Their aim was to provide users with an alternative to traditional text messaging, SMS. As we’ll see in these WhatsApp statistics, it’s safe to say that they have been able to achieve that and much more. (And yes, the name is a play on the phrase, “what’s up”.)
In 2014, WhatsApp was acquired by Facebook for $19 billion and is one of the most popular apps in the world today.
Now that we’ve set the stage, let’s get straight to the ten WhatsApp statistics you should know in 2020!
1. Number of WhatsApp Users
2. WhatsApp’s Popularity as a Mobile Messenger App
3. WhatsApp App Downloads
4. WhatsApp Statistics on Availability
5. WhatsApp Usage by Country
6. Messages Sent via WhatsApp Daily
7. WhatsApp Usage in the United States
8. WhatsApp Users’ Age
9. WhatsApp Business Statistics
10. WhatsApp Status Usage
Conclusion
There you have it! These ten WhatsApp facts should provide you with the information you need to know to get started with any mobile ad campaigns you’re thinking of launching.
From understanding WhatsApp’s usage by country and WhatsApp users’ age demographics to other WhatsApp facts like the number of downloads and messages sent, you are now equipped to get cracking with incorporating WhatsApp into your business strategy, be it for marketing or customer service purposes!
Source: https://www.oberlo.com/blog/whatsapp-statistics
Summary: WhatsApp Statistics
Here’s a summary of the WhatsApp statistics you need to know in 2020:
- There are 2 billion WhatsApp users around the globe.
- 1.6 billion WhatsApp users access the app on a monthly basis.
- WhatsApp was downloaded 96 million times in February 2020.
- WhatsApp is available in more than 180 countries and 60 different languages.
- With 340 million users, India is WhatsApp’s biggest market.
- More than 65 billion messages are sent via WhatsApp every day.
- 53 percent of WhatsApp users in the US use the app at least once a day.
- One in every five US adults use WhatsApp.
- There are more than five million businesses using WhatsApp Business.
- Half a billion WhatsApp accounts use the WhatsApp Status feature every day.
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